Sometimes you need someone who can create a communications piece or campaign from whole cloth. That means research, gathering assets, writing copy, optimizing images, designing layouts, complying with brand guidelines, getting necessary approvals, printing or publishing – the works.
That would be me.
Here are a few samples of projects I’ve done from start to finish.
Brochure: Accessibility
I researched, wrote and designed these 4-page brochures to tell prospective guests and the travel trade about the features at the resorts in the Pacific Beachcomber portfolio that make them accessible to travelers with disabilities visible and otherwise.
Audience: Consumer and trade. Created using Microsoft Publisher.
Flyer: Groups & Incentives
InterContinental French Polynesia needed a digital and print version of a one-page piece highlighting the resort chain’s offerings for the highly specialized MICE (Meetings, Incentives, Conferences & Events) market.
Audience: Trade. Created using MIcrosoft Publisher.
Newsletters
Newsletters are the coin of the realm for small businesses and nonprofits. Yet somehow they are one of the hardest things to do consistently and well. I enjoy both collaborating with teams and taking ownership of this vital process. Mailchimp is my preferred platform.
Blue Climate Initiative – Non-profit (specialized audience that is a mix of scientists, activists, policy makers, artists and concerned citizens)
Manatu Marketing – Travel Representation Company (Travel trade audience)
Slide Deck
The environmental nonprofit I worked for needed a highly visual Powerpoint to tell its origin story, promote an international destination and a new airline route, and make clear the relationships between the presenters and the audience of prospective donors.
Audience: B2C, potential donors. Created using MIcrosoft Powerpoint.
Online Silent Auction Brochure
This online silent auction brochure was created to pique interest and get the bidding going for a fundraiser.
Audience: B2C, potential donors. Created using Adobe InDesign.
Flyer: Speaker Lineup
A digital and print version of a speaker handout with QR codes linked to detailed bios of the speakers.
Audience: B2B (ocean advocacy space). Created using Adobe InDesign.